Marketing and sponsorship in French football league

dc.contributor.author	Teixeira, Mário Coelho
dc.contributor.author	Correia, Abel
dc.date.accessioned	2023-03-08T13:02:51Z
dc.date.available	2023-03-08T13:02:51Z
dc.date.issued	2011
dc.description.abstract	This paper seeks to analyse the production function of the Frenchleague, using a quantile regression in order to be able to extend the study alongthe whole production distribution aiming to investigate whether the relationshipbetween production and financial and marketing variables is homogenous andstable through the distribution by running regressions for average total wins.Policy implications are derived.	por
dc.identifier.authoremail	mario.teixeira@uevora.pt
dc.identifier.authoremail	nd
dc.identifier.citation	Teixeira, M., & Correia, A. (2011). Marketing and sponsorship in French football league. International Journal of Sport Management and Marketing, 9(1/2), 3-12. https://doi.org/10.1504/IJSMM.2011.040254	por
dc.identifier.doi	https://doi.org/10.1504/IJSMM.2011.040254	por
dc.identifier.numrev	9
dc.identifier.pagina	3-12
dc.identifier.revista	International Journal of Sport Management and Marketing
dc.identifier.sharewith	CEFAGE	por
dc.identifier.uri	http://hdl.handle.net/10174/34844
dc.identifier.volume	1/2
dc.language.iso	eng	por
dc.peerreviewed	yes	por
dc.rights	openAccess	por
dc.subject	sport wins	por
dc.subject	quantile regression	por
dc.subject	financial and marketing variable differentials	por
dc.subject	France	por
dc.title	Marketing and sponsorship in French football league	por
dc.type	article	por

Files

Now showing 1 - 1 of 1

Name:: Teixeira, M. 2011 _ Marketing and sponsorship in French football league.pdf
Size:: 194.46 KB
Format:: Adobe Portable Document Format

Now showing 1 - 1 of 1