Marketing and sponsorship in French football league
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Abstract
This paper seeks to analyse the production function of the Frenchleague, using a quantile regression in order to be able to extend the study alongthe whole production distribution aiming to investigate whether the relationshipbetween production and financial and marketing variables is homogenous andstable through the distribution by running regressions for average total wins.Policy implications are derived.
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Teixeira, M., & Correia, A. (2011). Marketing and sponsorship in French football league. International Journal of Sport Management and Marketing, 9(1/2), 3-12. https://doi.org/10.1504/IJSMM.2011.040254