How do name and logo organicity influence cognitive responses? Analysing neural and psychological evidence
| dc.contributor.author | Lencastre, Paulo | |
| dc.contributor.author | Machado, Joana César | |
| dc.contributor.author | Martins, Carla | |
| dc.contributor.author | Costa, Patrício | |
| dc.contributor.author | Vacas-de-Carvalho, Leonor | |
| dc.date.accessioned | 2026-01-07T22:08:17Z | |
| dc.date.available | 2026-01-07T22:08:17Z | |
| dc.date.issued | 2024-04 | |
| dc.description.abstract | In this research we will analyze the opposition between non-organic and organic names and logos, considered together in a single stimulus, and seek to confirm, through the analysis of neurological responses, whether organicity is a crucial requirement for the choice of brand name and logo, generating a greater capacity for attention and memorization. | por |
| dc.identifier.authoremail | plencastre@ucp.pt | |
| dc.identifier.authoremail | jcmachado@ucp.pt | |
| dc.identifier.authoremail | ccmartins@ucp.pt | |
| dc.identifier.authoremail | pcosta@med.uminho.pt | |
| dc.identifier.authoremail | leonorvc@uevora.pt | |
| dc.identifier.citation | Lencastre, P., Machado, J., Martins, C., Costa, P., & Vacas-de-Carvalho, L. (2024), “How do name and logo organicity influence cognitive responses? Analysing neural and psychological evidence”, Proceedings of the 17th Global Brand Conference, Edinburgh Napier University, Edinburgh, UK, 22-24 April | por |
| dc.identifier.scientificarea | 662 | por |
| dc.identifier.uri | http://hdl.handle.net/10174/40217 | |
| dc.identifier.withinvitedoralpresentation | nao | por |
| dc.identifier.withoralpresentation | sim | por |
| dc.identifier.withposter | sim | por |
| dc.language.iso | por | por |
| dc.publisher | Edinburgh Napier University | por |
| dc.rights | openAccess | por |
| dc.subject | brand identity | por |
| dc.subject | consumer responses | por |
| dc.subject | brand logo | por |
| dc.subject | brand name | por |
| dc.subject | organicity | por |
| dc.title | How do name and logo organicity influence cognitive responses? Analysing neural and psychological evidence | por |
| dc.type | lecture | por |