How do name and logo organicity influence cognitive responses? Analysing neural and psychological evidence
Loading...
Date
Journal Title
Journal ISSN
Volume Title
Publisher
Edinburgh Napier University
Abstract
In this research we will analyze the opposition between non-organic and
organic names and logos, considered together in a single stimulus, and seek to
confirm, through the analysis of neurological responses, whether organicity is a
crucial requirement for the choice of brand name and logo, generating a greater
capacity for attention and memorization.
Description
Keywords
Citation
Lencastre, P., Machado, J., Martins, C., Costa, P., & Vacas-de-Carvalho, L. (2024), “How do name and logo organicity influence cognitive responses? Analysing neural and psychological evidence”, Proceedings of the 17th Global Brand Conference, Edinburgh Napier University, Edinburgh, UK, 22-24 April