Portuguese Tourist Signage

Abstract

Social, cultural, and technological changes on a large scale, combined with increasing mobility and consequent globalization, have decisively influenced society and consequently tourism, assuming this as one of the main sectors of the world economy, with constant global growth. The tourist activity motivated a greater influx of people to certain territories, generating the need to guide citizens in unknown spaces and communicate basic messages with a universal language. This chapter is the result of a research on information design, which aims to analyze tourist signage systems, to propose principles for the development of these systems, which can contribute to the aesthetic and functional improvement of tourist signage of information and guidance, to innovation and to the competitiveness of the tourism sector.