Internationalisation Strategy for the agrofood systems of olive oil and wine of the Alentejo Region of Portugal

Abstract

The objective of the report is to present, based on the objectives, scope, activities, outputs and outcomes of the project PACMAn, an appropriate strategy for the internationalisation of the segments of the supply chain food of olive oil and wine from the Alentejo. It includes identifying general guidelines and best practices in order to internationalize the sector including the best foreign markets, market position and value chain, and the suitability of the product process, marketing, major international fairs and events, among other aspects.Five orientation guidelines were set to implement a mixed strategy for attractiveness, competitiveness and internationalization of olive oil and wine systems of Alentejo region. These guidelines address simultaneously capacity building and institutional support of these systems in internal and external markets trough organization and scale of supply chains, developing internal markets differentiating and diversifying consumption products and services, following a regional strategy in line with the national internationalization strategy, setting external markets priorities and targets and promoting olive oil and wines of Alentejo in national and international events, fairs and media.