Segmenting fitness centre clients

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dc.contributor.authorTeixeira, Mário Coelho
dc.contributor.authorCorreia, Abel
dc.date.accessioned2023-03-08T13:05:48Z
dc.date.available2023-03-08T13:05:48Z
dc.date.issued2009
dc.description.abstractThis study segments the clients of fitness centres in the Portuguese island of Madeira based on cluster analysis. A questionnaire with 121 observations is used to examine the motivation profiles. The findings reveal that there are three segments in the data: the first is denominated as the ‘happy consumer’ segment. The second segment consists of the ‘unhappy consumers’ and the third are composed of the unmarried, unattached consumers. The managerial implications of the results are derived.por
dc.identifier.authoremailmario.teixeira@uevora.pt
dc.identifier.authoremailnd
dc.identifier.citationTeixeira, M., & Correia, A. (2009). Segmenting fitness centre clients. International Journal of Sport Management and Marketing, 5(4), 396-416. https://doi.org/10.1504/IJSMM.2009.023368por
dc.identifier.doihttps://doi.org/10.1504/IJSMM.2009.023368por
dc.identifier.numrev5
dc.identifier.pagina396-416
dc.identifier.revistaInternational Journal of Sport Management and Marketing
dc.identifier.sharewithCEFAGEpor
dc.identifier.urihttp://hdl.handle.net/10174/34848
dc.identifier.volume4
dc.language.isoengpor
dc.peerreviewedyespor
dc.rightsopenAccesspor
dc.subjectsport managementpor
dc.subjectfitness centrepor
dc.subjectmarketing strategypor
dc.subjectcluster analysispor
dc.titleSegmenting fitness centre clientspor
dc.typearticlepor

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