Segmenting tourists by expenditure patterns: An instrument for enhancing tourism economic benefits on a Portuguese World Heritage site

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dc.contributor.authorSerra, Jaime
dc.contributor.authorLima, Joana
dc.contributor.authorBorges, Maria do Rosário
dc.contributor.authorMarujo, Noémi
dc.contributor.authorFerreira, Ana Maria
dc.contributor.editorCosta, Carlos
dc.date.accessioned2018-02-14T11:48:36Z
dc.date.available2018-02-14T11:48:36Z
dc.date.embargo2017
dc.date.issued2017
dc.description.abstractThe study aims to identify the homogenous groups of visitors that prevail in a WHS destination based on expenditure patterns and furthermore at contributing to the development of marketing strategies to enhance the economic development of this cultural destination.por
dc.identifier.authoremailjserra@uevora.pt
dc.identifier.authoremailjisl@uevora.pt
dc.identifier.authoremailmrborges@uevora.pt
dc.identifier.authoremailnoemi@uevora.pt
dc.identifier.authoremailamferreira@uevora.pt
dc.identifier.citationSERRA, J.; LIMA, J.; BORGES, M.R.; MARUJO, N. e FERREIRA, A. (2017). Segmenting tourists by expenditure patterns: An instrument for enhancing tourism economic benefits on a Portuguese World Heritage site. Revista Turismo & Desenvolvimento, V.2, N.27/28, p.117-119.por
dc.identifier.issnISSN 2182-1453
dc.identifier.urihttp://hdl.handle.net/10174/22147
dc.language.isoengpor
dc.peerreviewedyespor
dc.publisherRevista Turismo & Desenvolvimentopor
dc.rightsopenAccesspor
dc.subjectWorld heritage sitepor
dc.subjectcultural destinationpor
dc.subjecttourist expenditurepor
dc.subjectmarket segmentationpor
dc.titleSegmenting tourists by expenditure patterns: An instrument for enhancing tourism economic benefits on a Portuguese World Heritage sitepor
dc.title.alternativeSegmentação do mercado turístico de acordo com o padrão de despesa: Um instrumento para maximizar os benefícios económicos do turismo num destino português Património Mundialpor
dc.typearticlepor

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