Book of Abstracts of the XIX Iberian International Business Conference

Abstract

The 2024 conference theme, "International Business in a Digital World: Challenges and Opportunities," invited deep reflection on how movements in the digital world, including AI, are driving changes in global markets. This year's focus explored the integration of digital technologies, from cryptocurrencies to AI, into international business strategies, their impact on market dynamics, and the ethical, regulatory, and competitive landscapes shaped by these advances.