Marketing Mix and New Product Diffusion Models

Simple item page
dc.contributor.authorPinto, Luís G.
dc.contributor.authorCavique, Luís
dc.contributor.authorSantos, Jorge
dc.contributor.editorMaria Manuela Cruz-Cunha, Nuno Mateus-Coelho
dc.date.accessioned2023-01-18T11:21:52Z
dc.date.available2023-01-18T11:21:52Z
dc.date.issued2022
dc.description.abstractIn this paper we analyze the relationship between the marketing mix and new product diffusion models. The goal is to obtain a gen eral new product diffusion model that incorporates the classic 4Ps model of the Marketing Mix: Product, Price, Place, Promotion. An empirical study was conducted using mobile broadband adoption data in Japan.por
dc.identifier.authoremailnd
dc.identifier.authoremailnd
dc.identifier.authoremailjmas@uevora.pt
dc.identifier.citationLuís G. Pinto, Luís Cavique, Jorge M.A. Santos, Marketing Mix and New Product Diffusion Models, Procedia Computer Science, Volume 204, 2022, Pages 885-890, ISSN 1877-0509, https://doi.org/10.1016/j.procs.2022.08.107. (https://www.sciencedirect.com/science/article/pii/S1877050922008456) Abstract: In this paper we analyze the relationship between the marketing mix and new product diffusion models. The goal is to obtain a general new product diffusion model that incorporates the classic 4Ps model of the Marketing Mix: Product, Price, Place, Promotion. An empirical study was conducted using mobile broadband adoption data in Japan. Keywords: new product diffusion; innovation diffusion; marketing science; forecasting2023-01-05T07:50:38Z -por
dc.identifier.doi10.1016/j.procs.2022.08.107por
dc.identifier.numrev204
dc.identifier.pagina885–890
dc.identifier.principalpublicationtitleMarketing Mix and New Product Diffusion Models
dc.identifier.revistaProcedia Computer Science
dc.identifier.scientificarea339por
dc.identifier.urihttps://www.sciencedirect.com/science/article/pii/S1877050922008456
dc.identifier.urihttp://hdl.handle.net/10174/33524
dc.language.isoporpor
dc.peerreviewedyespor
dc.publisherProcedia Computer Sciencepor
dc.rightsrestrictedAccesspor
dc.subjectnew product diffusionpor
dc.subjectforecastingpor
dc.subjectmarketing sciencepor
dc.subjectinnovation diffusionpor
dc.titleMarketing Mix and New Product Diffusion Modelspor
dc.typearticlepor

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Mrk Mix and new product diffusion models.pdf
Size:
383.63 KB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
3.89 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

MAT - Artigos em Livros de Actas/Proceedings