CREATIVE TOURISM IN THE ALENTEJO (PORTUGAL): THE CREATOUR PROJECT EXPERIENCE

Abstract

Creative tourism has contributed greatly to the preservation and enhancement of cultural and natural heritage in many places. The Alentejo region’s offer of creative tourism is associated with the unique characteristics of each territory. The main objective of this article is to characterize the creative offer of public and private organizations in the Alentejo region that are part of the CREATOUR project (to develop creative tourism destinations in small towns and rural areas) and also to describe the involvement of participants in some creative activities. Qualitative techniques and non-participant observation were used as a methodology.