StonePT – Certification Trust and Quality Excellence of Portuguese Dimension Stones
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CETEM/MCTIC, ABIROCHAS, 2018
Abstract
The main objective of the StonePT – Portuguese Stone Brand, is to certify the Natural Stone product, so that StonePT companies can technically communicate their products, with customers and prescribers, being easily identified through its BRAND, its Identity – StonePT.
The StonePT brand is supported by a certification system, aiming at the international recognition of Portuguese natural stone construction products, not only for its physical and mechanical characteristics, but also for the Portuguese transformer knowledge. This certification system, based on technical specifications and harmonized European standards for construction products using natural stone, aims at fulfilling a market gap with regard to guarantee of origin and quality assurance associated with the processing and , not least, the suitability of using each type of stone for different applications.
The advantages of using STONEPT brand by the companies could be listed as follows: a) Increases customer acceptance of products; b) Makes the difference compared to competitors; c) Increases competitiveness by reducing the costs of non-quality; d) Reinforces the image of the company; e) Facilitates access to new markets and, f) Allows to demonstrate compliance with regulatory requirements.
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Citation
Luís Lopes; Marta Peres; Miguel Goulão; Luís Martins. 2018. Portugal Mineral Resources Cluster Collective Strategy for Sectorial Recognition and Sustainable Development. Proceedings of the GLOBAL STONE CONGRESS 2018 (6: Ilhéus-BA, Brazil). Global Stone Congress: Connecting Minds in the World of Stone – VI Congresso Internacional de Rochas Ornamentais/ Nuria Fernández Castro, Maria Heloísa Barros Oliveira Frascá (Orgs). – Rio de Janeiro: CETEM/MCTIC, ABIROCHAS, 2018, pp. 189-191. ISBN 978-85-8261-082-4