Principles of development and evaluation of pictograms

Abstract

This article is the result of an investigation in information design, which has communication design as its field and guidance and public information systems has theme, with a focus on tourist signage. The article focuses on the design process and how designers develop pictograms for guidance and information, but also on the evaluation of these pictograms, taking into account a specific user. The article aims to present principles for the development and evaluation of pictograms, aimed at a professional context and applicable in pedagogical environments.This is a study based on case studies, direct observation and literature review, aiming to define design principles for the development and evaluation of pictograms, principles that are expected to make guidance and public information systems more inclusive, accessible, ergonomic and user-centered.