New Cultural Mediators, Cocreation, and the Cultural Consumption of Creative Tourism Experiences

Abstract

Creative tourism has been a proficuous ground for the implementation of ICT's (Information and Communications Technology) strategies and the so-called creative industries. New cultural mediators are changing tourism consumption. Postmodern consumers have brought new perceptions to cocreation processes through user-generated content, eWOM (Electronic Word of Mouth), peer-to-peer exchange, collaborative economy, SoLoMo (social-local-mobile) tourists, among others. Booktubers and music fans/consumers in Chile constitute examples of diverse consumption through virtual and physical mediation, as capital construction enables social practices. In this exploratory study, the authors discuss how creative experiences are being consumed through cultural mediation made possible by technological developments. The creative tourism network website is analysed in the light of postmodern cultural mediation and capital construction.