Visual Effects of Logo on the Attentional Filter and Perception

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dc.contributor.authorMurphy, Dana
dc.contributor.authorNadeau, John
dc.contributor.authorMachado, Joana César
dc.contributor.authorVacas de Carvalho, Leonor
dc.contributor.authorUlrich, Tess
dc.date.accessioned2019-02-28T21:19:00Z
dc.date.available2019-02-28T21:19:00Z
dc.date.issued2017-04
dc.description.abstractThe purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers. The propensity of elemental changes to break through the attentional filter is expected to provide insight into the decisions made about brand logo design to improve the likelihood that a logo can gain attention in a busy market or communication channel.por
dc.identifier.authoremaildanam@nopissingu.ca
dc.identifier.authoremailnadeauj@ohio.edu
dc.identifier.authoremailjcmachado@porto.ucp.pt
dc.identifier.authoremailleonorvc@uevora.pt
dc.identifier.authoremailtess.m.ulrich@gmail.com
dc.identifier.citationMurphy, D., Nadeau, J., Machado, J., Vacas-de-Carvalho, L. & Ulrich, T. (2017). Proceedings of the 12th Global Brand Conference, Linnaeus University School of Business and Economics, Kalmar, Sweden, 26-28 Aprilpor
dc.identifier.urihttp://hdl.handle.net/10174/25290
dc.language.isoengpor
dc.peerreviewednopor
dc.publisherProceedings of the 12th Global Brand Conferencepor
dc.rightsopenAccesspor
dc.subjectBrand Logopor
dc.subjectLogo Designpor
dc.subjectAttentionpor
dc.subjectPerceptionpor
dc.subjectBinocular Suppressionpor
dc.titleVisual Effects of Logo on the Attentional Filter and Perceptionpor
dc.typearticlepor

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